Summary Most guides describe DM automation as a simple trigger and reply, without ever explaining what actually happens in between. This post walks through the real five step process, from the moment someone comments or messages you, through the instant webhook signal, the AI reading actual intent, a shaped reply, and the outcome that follows. […]
Summary Rule-based chatbots and AI DM automation get lumped together constantly, but they work in completely different ways. This guide shows the exact same customer message run through both systems side by side, breaks down what natural language processing actually does, explains when a hybrid setup makes more sense than either extreme, and gives you […]