Summary Indian founders often assume they need to be active on both Instagram and LinkedIn, but the right platform depends entirely on who the buyer is and how much time is available each week. Instagram works best for consumer facing, visual businesses where discovery and story matter most. LinkedIn works best for B2B, SaaS, and […]
Summary Indian founders often avoid personal branding because it feels like self-promotion, but that hesitation is costing them trust, customers, and investors. Founder visibility on LinkedIn has jumped 104% as buyers increasingly verify businesses through trusted people before deciding, not through company pages alone. A personal brand works differently at each stage: pre-revenue founders should […]